ITP30 is high-impact, no fluff, and built to fit the rollercoaster ride you're on as a startup.

Let’s talk about what busy really costs.

• Founders spend up to 62% of their time on decisions they later revisit or doubt.

• On average, a founder makes 35,000 decisions per day—most of them unconsciously driven by unexamined thought patterns.

• Research shows that slow decision-making costs startups thousands of dollars per week in delayed execution, misaligned teams, and missed opportunities.

  Here's the truth no one wants to say out loud: Busy is a choice.

  When you understand your Internal Thought Process [ITP], you stop reacting and start choosing. You see what’s actually driving your busyness—fear, doubt, perfectionism, over-functioning, procrastination, lack of vision or purpose—and you begin to shift from, I have no time,  to I decide how I spend my time because you understand value, especially your value.

  ITP30 doesn’t just fit your schedule—it frees it. It gives you the foundational tools to sharpens how you think, leads you to faster, clear decisions, and gets rid of the internal static and insecurities that’s keeping you stuck on a loop.

  You can keep pushing boulders uphill—or you can change the way you think, move, and lead. 

Founders often dismiss mindset work because it sounds abstract. Yet the real abstraction is running and trying to scale your company without understanding how your internal wiring shapes every decision you make and outcome.

This is internal performance training—the kind that reshapes how you think, decide, lead, and scale. It’s what top founders, execs, and athletes do. It’s about shifting your thoughts and thought patterns to align with the results and partnerships you want. And identifying the patterns that slow you down and replacing them with ones that sharpen execution, elevate leadership, and accelerate outcomes.

Great. ITP30 complements the tactical work you're already receiving. This isn’t more strategy—it’s focused on your internal OS. Founders often tell us that even with advisors in place, they weren’t operating at their highest level because even with the best advice and strategies, if your thought patterns go unaddressed your insecurities have a high chance of running the show, frustrating you, and stalling you out.


Also, bravo to you for understanding the value of receiving high-level support.

That’s exactly why this work matters.

Your relationship with money, capital, revenue, wealth, and abundance is directly tied to your ITP. If you’re operating from pressure, urgency, doubt, insecurities, frustration, or scarcity… it shows up everywhere:

– How you fundraise

– How you price

– How you create sales and revenue

– Who you hire

– How you treat your team and develop them

– What you say yes and no to

– The type of investors and partners you attract, or don’t attract

– How you scale

Most founders never look at their thought patterns shaping how they create wealth and attract growth in a seamless way. Yet it’s often the one thing keeping them from the very success they’re working so hard to build. ITP30 helps you start resetting your thought patterns.

This isn't just a leadership lab—it's an advantage that directly impacts how you create, attract, receive, hold, and scale abundance. And that’s worth more than any growth tactic you could buy.

Investing in ITP30 is investing in your ability to attract, receive, and retain more capital, attract better talent, and operate at the level your vision actually requires at every level of your growth. 

What you want next isn’t your end-game—it’s just your next level. And your ability to attract, receive, and retain high levels of abundance depends on how well you understand and can manage your ITP. Your ITP is what grounds you knowing you deserve wealth and prosperity… not just your company or investors. Your ITP creates comfort for you around any dollar amount you need, receive, or will pay as an expense or to treat for yourself.

Notice if you ever treat yourself BIG TIME, or do you make up stories about how all the money and time get to go into the company. Or you need to wait to treat yourself until ____.

If you think or feel these things - there is a misalignment around worth, value, and wealth, and that’s OK. I too, had this same misalignment and before I understood my ITP and how to manage it. I would constantly sabotage myself and the growth of my company by projecting my fear on external factors. Blaming people and circumstances, instead of being able to self-regulate and manage my ITP to be able to retain and receive abundance.

Even if ITP30 is seriously not for you, I invite you to book a session with me to receive support around your thought patterns around wealth, money, and capital - there is so much value in truly understanding what you think and believe, and not on an intellectual-level, but what’s true in your belief system.

The amount of time you spend on this lab is up to you, yet I recommend around 20–30 minutes a week outside of any group or 1:1 sessions. Like most things in life - what you get out of it revolves around what you put into it.

Absolutely. This isn’t really about stage—it’s about how you think, lead, and operate. I wish I did this work before I started my company and was leading teams.

Totally fair. Most high-performing founders don’t think they need this kind of support—until they experience the recurring pain points, receive uncomfortable feedback, or experience rejection or people leaving their team/company. Some founders think they’re good because they believe receiving coaching signals weakness and that the best founders should have all the answers, tools, and strategies or no one will want to invest or partner with them. 

Yet here’s what the research shows:

– According to McKinsey, Founders and CEOs who work with coaches report improved decision-making, emotional regulation, and effectiveness in their leadership impact—all critical in fast-moving, high-pressure environments.

– A study by Harvard Business Review found that more than 60% of startup failures are due to internal team dynamics, not market forces—and those dynamics often trace back to how a founder thinks.

– First Round Capital’s “10-Year Project” revealed that founders who prioritize self-awareness and leadership development outperform their peers, and consistently raise more capital, retain stronger teams, and scale more effectively.

Eric Schmidt (former Google CEO) once said: “Everyone needs a coach. It doesn’t matter whether you’re a basketball player, a tennis player, a gymnast, or a CEO.”

This isn’t about fixing anything. It’s about refining and amplifying what’s already working, so you work even better—with less friction, pressure, or second-guessing.

Even the most successful founders are navigating growth with internal blockers and they’ve learned to push through. But pushing through is expensive—mentally, emotionally, and operationally—most of them can afford the expense because they were a unicorn at the right place, at the right time. ITP30 helps you stop white-knuckling your way to results and start scaling from clarity, not stress. It's about the ROI on your effectiveness. Invest in yourself or pay the price of insecurities, overwhelm, frustration, and whatever else you're experiencing or afraid to experience.

If you’re already good, imagine what becomes possible when you sharpen the way you think, decide, and lead—on purpose. Plus, who doesn’t want an advantage?

Bravo! I’m thrilled you invest in yourself. And I'm impressed you've read this far through ITP30 and ITP Coaching.

Most founders and leaders who’ve “done the work” have done work that focused on awareness, reflection, or performance habits. That’s valuable—yet awareness alone doesn’t always shift what drives your decisions, reactions, or self-trust under pressure and at higher stages.

What makes ITP30 different is that it’s not just coaching—it’s precision training for your Internal Thought Processes [ITP] as a founder. It helps you identify where your current strategies have plateaued, where outdated thought patterns are still running the show, and where the next level of your clarity and leadership are waiting.

As you grow, so do the stakes—and so do your thought patterns. So if you have any unchecked or detrimental thought patterns [these are in most founders’ blind spots] they will grow like weeds.

Also, the tools that helped you get here may not be the ones that help you navigate:

– Rapid scaling

– Higher stakes or new decisions

– Higher visibility

– Higher levels of wealth, revenue, capital needed, abundance, etc.

– Higher expectations from your board, team, and self

Even founders who have therapists, coaches, or years of personal work find ITP30 gives them the clarity and traction they didn’t know they were missing.

Reid Hoffman also says: An entrepreneur is someone who jumps off a cliff and builds a plane on the way down.

You can keep building the plane. ITP30 just helps you do it with less drag, and build parachutes along the way. And remember: sharpening your ITP is like sharpening your saw. You don’t do it once—you do it whenever you’re ready to lead with more clarity, alignment, and impact at the next level.

You’re not starting from scratch—you’re building on your instincts, clarity, and vision you already have. The ITP30 lab is designed for immediate traction, and includes 1:1 support from Tiffany to make sure it works for you.

Plus, what if it doesn’t work for me is an insecurity you get to clean up and transform as a result of the tools and strategies you’ll receive in ITP30. If you're thinking, what if it doesn't work for me, you might have detrimental thought patterns around your self-worth and value, and as a founder or startup leader - this is getting in your way.

Great question. The good news is that this experience begins the moment you signup. The first date of the next cohort is Monday, July 7, 2025, and the other good news is that nothing is scheduled on that specific date.

All cohort sessions are recorded so if you are unable to attend the 2 sessions live, you will receive the recordings once they are ready. The other components of this experience are your 1:1 coaching sessions with Tiffany, which you will book based on your availability, and the ITP Prompts, which will be emailed to you. You complete the ITP Prompts when you are ready.

The real value of ITP30 is taking these 30 days to create moments of discovery for you - for you to learn about yourself. Again, ITP30 is not something that will create more work for you, and it is nothing you need to find time for. You'll show up for the 2 cohort sessions if you can and you're ready to receive the value, or you will watch them when you are ready.

One thing you will learn from ITP Coaching is how you assign value - what you perceive as value and what you actually assign value to... which is fascinating to know this about yourself. You will start to understand why you are creating the results you are creating and what's getting in the way of you not creating the results you believe you want to create.

Take this moment to notice where you thought patterns are taking your energy, critical thinking, creativity, flexibility, agility, and ability innovate right now if you are focused on limitations rather than possibilities.

ITP30 and ITP Coaching are opportunities for you to shift fully into your growth mindset and focus on what's possible by managing your ITP towards the results and partnerships you do want to create.

YES! In fact, connect with us directly at [email protected], and we will include a complimentary dedicated Debrief to go through the tools and strategies with your team towards the end of the 30-days so you can understand how to apply them as a collective and unlock more of the value from ITP30.

This is what transforms teams into high-performance units... everyone understands their thought patterns and how to manage their ITP, which elevates communication, collaboration and innovation.

Many founders choose to keep the momentum going after ITP30 through 1:1 coaching with me or by joining INPACT—a membership and accelerator space designed to stay connected to this work with ongoing tools, resources, and support, where you can also become a thought leaders in this space. We also host various events, virtual and in-person, to immerse further into the work, and for founders, leaders, and investors to meet each other.

You can also return to ITP30, and do it again whenever you hit a new growth stage. The clarity it brings only deepens as your challenges and transformation evolve.

Whether you continue on or simply complete the 30 days, you’ll walk away with tools and awareness you can apply for life—and revisit whenever you're ready to sharpen your internal edge. You’ll know what’s next for you when you get there.